Director of Digital Talent Strategy, Marriott International
Webcast On Demand
What is an employer brand and why should my firm care
How to build an open and transparent brand
What is a brand ambassador and what do they do
The days of a candidate learning about the firm from postings on an external job board or the company career landing page are over. A firm’s employment brand is telling a story about the company before a candidate’s first mouse click or more frequently their first tap on a smartphone screen. Technology and social media savvy candidates know what the firm’s current employees both think and say about the firm and they’re judging the firm for the level of engagement and comfort of the brand on social media.
Top tier employment brands are strategically crafted, transparent, honest and responsive. They must be supported by the entire firm to be effective from the top down. The firm’s employer brand is already visible and vocal whether HR has played a role in its development or not.