Talent acquisition has been massively, irreversibly transformed by social media. Talent is not sourced the way it once was and new skills are now necessary in the toolbox of every recruiter. However, because social media is so different from the transactional, reactive recruiting model of the past its value cannot be measured in the same way either. Talent acquisition leaders must define the value they wish to gain from a social media effort and find a way of measuring that value. The variety of social media tools and strategies alone make meaningful measurement difficult.
How can organizations measure the quality and quantity of candidates they get relative to the effort expended? How can talent acquisition leaders determine which social media tools and strategy will reach the best candidates? Leaders must encourage experiments in social media but make sure that they will be able to measure the results the results along the way.