Clients who choose Ketchum to execute their marketing communications strategies choose us for one main reason: our people. Ketchum people are curious, smart, and passionate - and we consistently rack up accolades for our creativity, execution, and dedication in forums around the world.
Above all, only one driving factor represents the foundation for our success: our employee experience. Ketchum holds a steady record of being named a top place to work – we are one of the most awarded agencies in the industry, most recently being recognized as one of the top five agencies to work for in North America by The Holmes Report. We drive our people’s success through a commitment to creating a vibrant employee experience, achieved through a healthy mix of programs and flexibility.
In this webcast, presented by Jennifer Dew and Melissa Barry from Ketchum, you will learn about why it is important to create a best place to work environment, you will learn about several of Ketchum’s award winning programs and talent strategy, and you will learn about the increasingly important relationship between the employee experience and delivering for our clients.
Over the past year, we saw a wave of organizations adopt the practice of “continuous listening” by more frequently surveying their employees. While this represents a great step forward in the way organizations seek to engage, motivate, and retain their people, it won’t be enough to continue to engage the workforce in 2017. Organizations will need to master the art and science of analyzing and presenting employee feedback—going beyond just frequent surveys and focusing instead on action, in order to sustainably improve people success this upcoming year.