Alicia Garibaldi, author of Employer Branding For Dummies®, Glassdoor Special Edition, brings 10 years of experience in advertising, marketing and human resources to her role as a Senior Content Marketing Manager for Glassdoor. At Glassdoor, Alicia conducts monthly client training sessions, develops original content marketing assets such as eBooks and videos, and contributes thought leadership pieces to the company's blog and social media channels. Prior to Glassdoor, Alicia worked at award-winning advertising agency Goodby Silverstein & Partners, overseeing the execution of online advertising initiatives for key accounts, including Hewlett Packard, Yahoo! & Sprint.
Content Featuring Alicia Garibaldi
Explore the critical components of the ultimate candidate experience, and learn how marketers have been nurturing candidates for years.
Have you heard that 69% of Americans would nix a job offer—even if they were out of work—with a company with a negative reputation? Learn how to improve your employer brand by creating brand ambassadors, leveraging company reviews, and weaving your company's core values, mission and culture into one cohesive message.
Never mind the swag! Think employer brand, potential, career development and transparency when going after grads. Learn why "work ethic" and "potential" often trump simple job application requisites like "college major" and "GPA," why you should tap current employees as brand ambassadors, and why responding to every applicant pays off whether you hire them or not.
If you had just 60 seconds to sell a job candidate on why your company is a great place to work, why your employees love their work and why your mission is making the world a better place, would you have the story nailed?