Dan Reilly

Vice President of Client Services, SMS Research Advisors

As Vice President of Client Services at SMS Research Advisors, Dan ensures clear, effective alignment between marketing strategy needs and research outcomes. Dan’s 20 years of market research experience includes a variety of quantitative and qualitative methodologies, from conjoint and discriminant analyses to moderating hundreds of focus groups. He has worked in a number of industries, including consumer, retail, manufacturing, financial, and healthcare, and has functioned in a market research capacity for companies such as John Deere and Wells Fargo.

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