As Vice President of Corporate Marketing and Branding, Womack directs the development of strategic marketing for the corporate marketing team and focuses on the recruitment needs of employers of all sizes. This includes overseeing business-to-business strategy including communications, advertising, promotions, events, research, e-commerce and customer experience.
In addition to leading corporate marketing efforts, Womack manages employment brand solutions at CareerBuilder. She works closely with her product development director to build the business strategy, tactics, and product developments for employment branding.
Womack has been with the CareerBuilder organization for seven years. Prior to her role as vice president of marketing, Womack worked as a vice president in the sales training department and as a marketing team director. Before joining CareerBuilder, Womack worked in the real estate and mortgage industry. She has a bachelor’s degree from Florida State University and her masters of business administration from Northwestern University’s Kellogg School of Management.
Content Featuring Jamie Womack
Gone are the days when newspaper advertising was the primary recruiting resource for employers. Today’s recruiters seem to have limitless channels for connecting with potential candidates (job boards, social media, videos, billboards, etc.) ...Read more
Jamie Womack, Vice President, Corporate Marketing & Branding at CareerBuilder, Inc. explains how CareerBuilder Inc has been partnering with Indiana University to address the sales skills gap that exisits today. Many colleges and ...Read more
You know those jobs that take forever to fill because you never get enough qualified applicants? The problem may be easier to solve than you think. Quite often, employers use their internal job titles on external job listings. The problem? ...Read more
The HR blogo-sphere is filled with talk about the value Big Data and mobile technology are adding to the discipline of human capital management. But what what is the real extent of this usage? Jamie Womack of CareerBuilder shares a few insights ...Read more