Jason Ferrara not only has a background in human capital management but also in building technology solutions to solve human capital challenges. Jason is also responsible for OutMatch's marketing strategy, brand development, communications, demand generation, advertising, promotions, sales support, segmentation and social media. Jason has more than 20 years of experience in professional software and services marketing, having held positions as Senior Vice President, Marketing with Lanyon Solutions. He also served as both Vice President of Marketing and Vice President of Business Development with Ifbyphone, a voice-based marketing automation firm. His human capital experience began at CareerBuilder, where he held several positions including Vice President, Corporate Marketing, where he was responsible for advertising, promotions, e-commerce management, CRM, and customer lifecycle/loyalty. Jason’s career began at SPSS Inc. where he held a variety of sales and marketing roles including Director, Online Marketing.