only safe place he could afford – a retirement village. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again.
His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset. Because, all these “limitations” bring about the key ingredient to entrepreneurial success: innovation.
Mike is the president of a behavioral e-marketing firm, Obsidian Launch; is the small business
columnist for The Wall Street Journal; is the “business makeover” specialist on MSNBNC; and
is the author of cult classic book, The Toilet Paper Entrepreneur. He is currently writing his second book, to be released in 2012 by Portfolio, an imprint of the Penguin Group.
Content Featuring Michael Michalowicz
Michael Michalowicz, author of “The Toilet Paper Entrepreneur" and columnist for The Wall Street Journal, discusses ways to avoid some of the typical pitfalls organizations encounter when onboarding their employees.
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HR leaders who are tasked with transforming the organization through workforce planning require a certain amount of entrepreneurship. Challenges include gaining buy-in from the rest of the organization and convincing business partners to share a ...Read more