Michael Michalowicz

Author, "The Toilet Paper Entrepreneur", Wall Street Journal Columnist, T.V Personality

only safe place he could afford – a retirement village. With no experience, no contacts and no savings he systematically bootstrapped a multi-million dollar business. Then he did it again. And again.
His experience building three multi-million dollar companies fostered a philosophy rarely taught to entrepreneurs: the lack of money, experience and resources is, in fact, your greatest asset. Because, all these “limitations” bring about the key ingredient to entrepreneurial success: innovation.
Mike is the president of a behavioral e-marketing firm, Obsidian Launch; is the small business
columnist for The Wall Street Journal; is the “business makeover” specialist on MSNBNC; and
is the author of cult classic book, The Toilet Paper Entrepreneur. He is currently writing his second book, to be released in 2012 by Portfolio, an imprint of the Penguin Group.

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