Lessons In Leadership


Many people in business today are thrown into leadership positions with very little training. Although Mark was highly successful at running sales forces, once he assumed the role of President & CEO of TaylorMade-adidas Golf he quickly realized his experience as a sales leader didn’t fully prepare him for the daily battles of leading a global company in a tough market. Mark will share how collaborative leadership was part of his new CEO skill set, which was needed to successfully re-energize TaylorMade, turn it around, and grow it into a market leader.
You will learn:

  • How to understand the effect your leadership can have
  • Why picking something you can win at and setting outrageous goals help to grow leaders
  • How changing energy changes minds. Changing minds changes behavior. Changing behavior changes results!
  • How to distribute leadership and instill the belief that everyone can make a difference

Keynote Presenter

Mark King

CEO, TaylorMade-adidas Golf