Analytics for Talent Management (ATM) Certification


An HR Education in Applying Analytics

Analytics for Talent Management (ATM) Certification
Course Fee: $1,995
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Analytics for Talent Management Certification

Understanding customer behaviors, tracking marketing and promotional channels, financial forecasting — these are all business critical tasks heavily dependent on the thoughtful collection and analysis of data.

And yet by comparison, HR lags behind. In fact, 8 out of 10 practitioners reported in 2015 that their leaders continue to use gut-feel to make talent decisions.1

80% of organizations agree data analytic skills are becoming more important for HR professionals.
— HCI, 2015

Data is collected at every point of the talent lifecycle: applicant tracking systems, human resource information systems, learning management platforms, and performance reviews, to name a few. Why then, are HR practitioners failing to leverage and apply this information?

Just 14% of HR departments are currently using data analytics. That compares to 77% of operations organizations, 58% of sales organizations, and 56% of marketing organizations.
— Mark Feffer, HR Moves Toward Wider Use Of Predictive Analytics, SHRM

This challenge has many roots, including limited cross-functional cooperation and incompatible technology platforms. But the most important factor:

  • Companies lack the analytical skills necessary to support a data-driven approach to talent management.

To continue to be a strategic partner to the business, HR must adapt to this new approach – a focus on using data to make informed decisions around talent management. In fact, as HR teams become more specialized, the demand for skills in data and analytics grows.

HCI’s new Analytics for Talent Management course was designed to address this issue: a 2-day, interactive training that arms HR practitioners with the terminology, skills, and knowledge they require to effectively navigate the world of data and analytics, by learning how to think analytically, understand basic statistical techniques, and connect talent management initiatives to bottom-line business impact.

Notable topics covered in the course include confirmation bias, crafting good questions, using natural experiments and analytical models, understanding statistical algorithms, handling objections, data presentation approaches, and practical example of applying data to talent management initiatives in talent acquisition, engagement, retention, and workforce planning.

While the idea of HR becoming a strategic partner to the wider organization isn't new, the idea of using analytics to accomplish that goal is.
— Mark Feffer, HR Moves Toward Wider Use Of Predictive Analytics, SHRM

The Analytics for Talent Management course is valuable for everyone from mid-career HR practitioners doing data analytics themselves, and senior HR leaders that need to build or enhance their knowledge of data and analytics for talent management. Individuals tasked with running analytics projects and initiatives within HR, such as employee engagement, workforce planning, and talent acquisition, as well as those that lead teams of statisticians and analysts, will also find the course helpful.

More than ever before, HR practitioners need to cultivate the ability to speak the language of data and analytics, understand the key skills required to implement a robust practice, and make a case for investment in this critical area. HCI’s newest course will help get you there.

1 Filipkowski, J. (2015). Insightful HR: Integrating Quality Data for Better Talent Decisions. Oracle & HCI.

Earn Credits Towards Leading Industry Certifications

This certification has been approved for 11.25 Business recertification credit hours toward aPHR™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™, and SPHRi™ recertification through the HR Certification Institute.
The use of this seal is not an endorsement by HR Certification Institute of the quality of the program, it means that this program has met the criteria to be pre-approved for recertification credit.
SHRM has pre-approved this certification for 11.25 Professional Development Credits (PDCs) toward SHRM-CP℠ or SHRM-SCP℠ Certifications.
Human Capital Institute is recognized by SHRM to offer Professional Development Credits (PDCs) for the SHRM-CP℠ or SHRM-SCP℠.

Choose a day and location to get started

In-Person Classes

Feb 23-24, 2017 | 9:00AM-5:00PM SGT (Asia/Singapore)
Boston, MA (Burlington)
Feb 27-28, 2017 | 9:00AM-5:00PM EST
Washington, DC
Mar 15-16, 2017 | 9:00AM-5:00PM EDT
New York, NY
Mar 21-22, 2017 | 9:00AM-5:00PM EDT
Mar 27-28, 2017 | 9:00AM-5:00PM WAT (Africa/Lagos)

Online Classes

Mar 6-7, 2017 | 8:45AM-5:00PM EST
Apr 19-20, 2017 | 8:45AM-5:00PM EDT
May 4-5, 2017 | 8:45AM-5:00PM PDT
Jun 28-29, 2017 | 8:45AM-5:00PM EDT
Jul 27-28, 2017 | 8:45AM-5:00PM EDT
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