Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

2018 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

Learn how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

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Learn More about Employment Branding with our Top Resources

BlogBlog

Diversity for Diversity's Sake?

February 24, 2016 | Randi Kenney | HCI

What does diversity mean to you? For me, I often see “diversity” visualized in stock photography—typically, an image of hands over hands of varying skin tones or perhaps a group of smiling people of different races. It doesn’t take much, really, to look diverse. But what does it mean for a company to actually be diverse?

White PaperWhite Paper

2016 Recruitment Marketing Blueprint

January 19, 2016

While your competition is focused on short-term hiring for this quarter, now is the time for you to assess what you need to make 2016 a break-out year for your talent acquisition strategy and gain a competitive advantage in the fierce competition ...

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ToolTool

Starting Your Mobile Recruiting Strategy: The Checklist

January 14, 2016

Modern recruiting organizations understand the value in using marketing best practices in recruitment, including social media, content marketing, email nurture and mobile. Today's marketers are taking a "mobile first" approach in ...

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White PaperWhite Paper

2016 Recruitment Marketing Ideabook

January 11, 2016

This Ideabook contains 37 great ideas you can use to improve your recruitment marketing strategy now and in 2016: from becoming a storyteller to better understanding your target candidate personas to elevating your social game, and much more. ...

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2018 Strategic Talent Acquisition Conference

Customer-Centric TA: Deliver Exceptional Service to the Candidate, Hiring Manager and the Business

Learn how the most successful TA leaders use their expertise and powers of influence to make strong talent decisions to attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

Location & Venue

InterContinental Miami
100 Chopin Plaza
Miami, FL 33131
1-800-327-3005

Call 1-800-327-3005 and reference Human Capital Institute/Strategic Talent Acquisition Conference before 5/11/18 to take advantage of the $229 room rate.

2018 Strategic Talent Acquisition Conference

Today’s talent acquisition needs an end-to-end, customer-centered approach.

Learn how the most successful TA leaders attract and keep the right people at the 2018 Strategic Talent Acquisition Conference in Miami on June 5-7.

Learn More