As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.
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Believe it or not, mystery shopping has been a standard practice in the retail segment since the 1940s. Companies seeking to improve their customer experiences routinely take proactive steps to evaluate those experiences from the front lines. While the modes of communication have drastically changed over recent years, core marketing principles remain the same. Don’t wait for your customers to find you—make yourself available in the places you know they’re looking. Speak the same language as your customers. And, perhaps most importantly, treat your customers as you would want to be treated.
High-volume staffing is a challenge for many organizations, but imagine doing it in a new market where your organization has zero brand recognition. In this HCI Keynote video, Dennis Watson, Head of U.S. Talent Acquisition at Primark Stores ...Read more
In the wake of a major branding shift, CH2M wanted to get the right people into its talent pipelines to better fuel their global growth. In this HCI Keynote video, Amy Albright, Director of Global Recruiting Operations, discusses the ...Read more
People have more choices than ever when it comes to how and where they work. Two words will determine your ability to attract, hire, and retain your best talent for the foreseeable future: Employee Experiences. In this HCI Keynote video, Jacob ...Read more
How can your organization become more innovative? At Philips, talent acquisition plays an integral role in transforming its organizational culture to become more innovative, agile, and effective at delivering value to its customers. In this HCI ...Read more
83% of recruiters agree it's a candidate's market. If your talent acquisition strategy doesn’t already reflect this shift in the balance in power, you’re at a disadvantage when it comes to effective hiring. In this HCI Keynote ...Read more
Your social strategy is only as good as the messaging behind it. To accomplish a major branding transition, Ericsson looked to social media to promote their incredibly diverse and inclusive employer brand. In this HCI Keynote video, Lisa ...Read more
Like Tobias Fünke, some of us think we’re in the know, but aren’t. We walk around tossing out new, hip terminology. We rock our social media profiles. But inside, we are STUCK. Yes, STUCK. Three. Five. Ten. Fifteen ...Read more
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