Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

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Learn More about Employment Branding with our Top Resources

Blogcandidate experience

Increase Quality of Hire with a Positive Candidate Experience

May 17, 2016 | Randi Kenney | HCI

Believe it or not, mystery shopping has been a standard practice in the retail segment since the 1940s. Companies seeking to improve their customer experiences routinely take proactive steps to evaluate those experiences from the front lines. While the modes of communication have drastically changed over recent years, core marketing principles remain the same. Don’t wait for your customers to find you—make yourself available in the places you know they’re looking. Speak the same language as your customers. And, perhaps most importantly, treat your customers as you would want to be treated.

Keynote VideoKeynote Video

Hiring to Strengthen Your Company’s DNA

May 11, 2016 | Russ Schramm

How can your organization become more innovative? At Philips, talent acquisition plays an integral role in transforming its organizational culture to become more innovative, agile, and effective at delivering value to its customers. In this HCI ...

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ArticleArticle

Avoiding Arrested Development in HR

April 14, 2016 | Cielo | Cielo

Like Tobias Fünke, some of us think we’re in the know, but aren’t. We walk around tossing out new, hip terminology. We rock our social media profiles. But inside, we are STUCK. Yes, STUCK. Three. Five. Ten. Fifteen ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

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Oct 10-11, 2017 | 9:00AM-5:00PM EDT
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February 2018
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March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More