Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

White PaperWhite Paper

HR Challenger: Building a Talent-Centric Organization

February 5, 2016

It’s midway between the global recession of 2008 and 2020 – the deadline for our future-leaning visions. As we look to accomplish greatness, all of our choices are being influenced by globalization, mobility, technology and ...

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White PaperWhite Paper

Build Your Brand and Candidates Will Follow

February 5, 2016 | Angela Hills, Cielo

These days in the talent management world, the topic of workforce engagement is nearly as popular as social media, and research bears out the idea that employee engagement is critical to an organization’s long-term ...

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White PaperWhite Paper

Brand, Technology and Talent in a Borderless World

January 19, 2016

For a business to achieve competitive advantage, it must recognize that its one true strategic asset is talent and that having the right people, in the right
place, at the right time is only the start. Inspiring them to achieve great ...

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White PaperWhite Paper

2016 Recruitment Marketing Blueprint

January 19, 2016

While your competition is focused on short-term hiring for this quarter, now is the time for you to assess what you need to make 2016 a break-out year for your talent acquisition strategy and gain a competitive advantage in the fierce competition ...

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ToolTool

Starting Your Mobile Recruiting Strategy: The Checklist

January 14, 2016

Modern recruiting organizations understand the value in using marketing best practices in recruitment, including social media, content marketing, email nurture and mobile. Today's marketers are taking a "mobile first" approach in ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
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Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST
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Washington, DC
Feb 28-Mar 1, 2018 | 9:00AM-5:00PM EST
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New York, NY
Mar 22-23, 2018 | 9:00AM-5:00PM EDT
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Los Angeles, CA
Apr 19-20, 2018 | 9:00AM-5:00PM PDT
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Online Classes

November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
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December
Dec 12-13, 2017 | 11:45AM-8:00PM EST
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January 2018
Jan 22-23, 2018 | 8:45AM-5:00PM EST
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February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
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March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More