Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

Keynote VideoKeynote Video

Building a Culture Around Agility

April 5, 2016 | Jeff Diana, Paul Rogers

How do you preserve the characteristics that make your organization great in the face of drastic, continuous change? How do you sustain engagement and cultural continuity when you’re hiring masses of new talent every year? In this HCI ...

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BlogBlog

Diversity for Diversity's Sake?

February 24, 2016 | Randi Kenney | HCI

What does diversity mean to you? For me, I often see “diversity” visualized in stock photography—typically, an image of hands over hands of varying skin tones or perhaps a group of smiling people of different races. It doesn’t take much, really, to look diverse. But what does it mean for a company to actually be diverse?

White PaperWhite Paper

2016 Recruitment Marketing Blueprint

January 19, 2016

While your competition is focused on short-term hiring for this quarter, now is the time for you to assess what you need to make 2016 a break-out year for your talent acquisition strategy and gain a competitive advantage in the fierce competition ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

New York, NY
Aug 26-27, 2019 | 9:00AM-5:00PM EDT
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Sep 3-4, 2019 | 9:00AM-5:00PM EDT
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Sep 9-10, 2019 | 9:00AM-5:00PM +08 (Asia/Singapore)
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Oct 21-22, 2019 | 9:00AM-5:00PM CDT
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Nov 21-22, 2019 | 9:00AM-5:00PM PST
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Online Classes

September
Sep 11-12, 2019 | 8:45AM-5:00PM EDT
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October
Oct 9-10, 2019 | 11:45AM-8:00PM EDT
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November
Nov 7-8, 2019 | 8:45AM-5:00PM EST
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December
Dec 9-10, 2019 | 8:45AM-5:00PM EST
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Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More