Employment Branding

Attract the right hires with a compelling employment brand

As recruiting practices become more digital and more transparent, you need to use marketing techniques and social media to attract the right hires to your organization via a compelling employment brand. Your employee value proposition (EVP) articulates the experiences and rewards the organization provides in exchange for the employee’s knowledge, skills, and abilities. Employment brand also reflects the culture of your organization and your candidate management philosophy. Use social networking to attract, grab the interest of passive candidates with your online reputation, and update your systems to better manage digital recruiting efforts.

Strategic Talent Acquisition (STA) Certification

Advance your business with a customer-centric approach to attracting, assessing, and acquiring talent

Become a true business influencer when you learn to identify quality talent, increase diversity, and enable winning teams.

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Learn More about Employment Branding with our Top Resources

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Brand, Technology and Talent in a Borderless World

January 19, 2016

For a business to achieve competitive advantage, it must recognize that its one true strategic asset is talent and that having the right people, in the right
place, at the right time is only the start. Inspiring them to achieve great ...

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2016 Recruitment Marketing Blueprint

January 19, 2016

While your competition is focused on short-term hiring for this quarter, now is the time for you to assess what you need to make 2016 a break-out year for your talent acquisition strategy and gain a competitive advantage in the fierce competition ...

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ToolTool

Starting Your Mobile Recruiting Strategy: The Checklist

January 14, 2016

Modern recruiting organizations understand the value in using marketing best practices in recruitment, including social media, content marketing, email nurture and mobile. Today's marketers are taking a "mobile first" approach in ...

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Workforce in Flux: Trends Shaping the Future of Hiring

January 12, 2016 | Kevin Walker

With the unemployment rate falling to its lowest level in more than 7 years, candidates are finding themselves in a position of power and employers are facing talent shortages. How can your company stand out among the thousands competing for talent? Kevin Walker, Director of Employer Insights at Indeed will reveal insights from Indeed's own Hiring Lab research on the forces driving today’s job seeker.

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2016 Recruitment Marketing Ideabook

January 11, 2016

This Ideabook contains 37 great ideas you can use to improve your recruitment marketing strategy now and in 2016: from becoming a storyteller to better understanding your target candidate personas to elevating your social game, and much more. ...

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Recruitment Marketing 101: The EBook

January 11, 2016

This is the most complete introduction to recruitment marketing that you'll find. By reading this guide, you'll have a better handle on the changing landscape of talent acquisition as well as the emerging skills, tactics and technology ...

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Strategic Talent Acquisition (STA) Certification

Enroll Now: Strategic Talent Acquisition Certification Program

Build a new set of competencies to meet the talent needs of the organization today, and provide the agility it will need for tomorrow.

In-Person Classes

Atlanta, GA
Oct 10-11, 2017 | 9:00AM-5:00PM EDT
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Hong Kong
Nov 9-10, 2017 | 9:00AM-5:00PM HKT (Asia/Hong_Kong)
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Washington, DC
Nov 9-10, 2017 | 9:00AM-5:00PM EST
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San Francisco, CA
Dec 5-6, 2017 | 9:00AM-5:00PM PST
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Chicago, IL
Jan 15-16, 2018 | 9:00AM-5:00PM CST
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Online Classes

October
Oct 25-26, 2017 | 11:45AM-8:00PM EDT
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November
Nov 28-29, 2017 | 8:45AM-5:00PM EST
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December
Dec 12-13, 2017 | 11:45AM-8:00PM EST
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February 2018
Feb 14-15, 2018 | 11:45AM-8:00PM EST
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March 2018
Mar 7-8, 2018 | 8:45AM-5:00PM EST
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See full course schedule...
Strategic Talent Acquisition (STA) Certification

Build a customer-centric talent acquisition strategy.

Align your efforts with the needs of the business.

Learn More