Did you know that nearly 80% of American workers say that they are living paycheck-to paycheck? And it’s not merely those earning low wages who are struggling – almost 10% of Americans with salaries $100K or more agree. Although the economy recovered from the great recession and the 4% unemployment rate is the lowest it has been in years, employees are still financially stressed. Today’s employees want to make their money do more so they aren’t living in this perpetual paycheck-to-paycheck cycle. But with stagnant wage growth, rising cost of living and student loan debt – their money just doesn’t do as much as it used to. As a result, Financial Flexibility is the new version of the traditional American Dream. Employers have a role in helping their employees achieve this type of Financial Flexibility.
In this session, we will:
Take a deep dive into the state of employees’ financial affairs and how we got there
Define financial flexibility and how it benefits not only employees but employers as well
Discuss how employers can help employees achieve the American Dream
Marketers learned years ago that if you can figure out exactly what your customer wants, you establish your strategy, brand, product and communications to cater to your customers and accomplish results. Often, tactics that marketers use end up being adopted by HR a few years later. All year long, but especially during open enrollment time, there are lessons that HR can learn from marketing.
Discover benefit offerings that impact the quality of workers’ lives, explore tips on building a benefit package that resonates with employees, and figure out how to gain greater employee satisfaction with benefits.