Finding the Elusive Passive Candidate: Ten Ways to Warm Up Your Prospecting Emails

Let’s talk about email. You know, those emails that flood your inbox every day. The ones that are getting more and more clever about making you an offer you can’t refuse. Turns out email marketers are using all sorts of data points and new engagement technologies to get smarter about engaging you through email. So, if your job involves recruiting passive candidates, you’ll need to work even harder to get a good response. Because passive candidates aren’t passive. They’re busy people—usually rocking their current jobs. To reach them, you need to think like a marketer and have a very clear idea of who you’re contacting, why you’re contacting them, and what story you want to tell them.