Future of Brand: A Guide for Making Your Employer Brand Resonate with Today's Digital Natives

To understand best practice, you need to get under the hood of what’s happening, what works in the digital age, and what doesn’t. In this e-book, we’ve taken my conversations with practitioners and combined them with a deep dive into the data that sits behind the employer brands of a range of companies.

One thing’s for certain: people are more connected than ever before through a range of devices from smartphones to smart TV. The question is how well organizations have been adapting to meet the needs of this connected workforce.

There has always been a “war for talent,” but now it’s become less of a war and more of a battle for attention. The digital age equates with information overload and getting noticed may involve rethinking your approach altogether. In this paper, we’ll share tactics as well as strategy—things you can implement to make a difference beyond your employer brand.