Founder and Principal of HumanNature@Work, David Lee, joins HCI for a conversation on the role storytelling can play in the employer brand. Lee begins with an explanation of how firms can get started developing or taking ownership of their employer brand and shares some examples of ways to leverage storytelling. Lee prescribes to not “focus on the frosting” and clarifies why this and other pitfalls should be avoided. Lee concludes the dialogue with some systematic changes that would benefit everyone looking to address the employer brand.
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Join this webcast to hear Sara Stowe, Talent Acquisition Partner at Smarsh share insights on how to build a strategy for attracting and hiring passive candidates whether it’s high-volume recruiting or highly-specialized searches.
New technologies, new social media networks, and new generations in the workforce interact in a social ecosystem that recruiters have to learn how to navigate and engage candidates in. What do you need to know now to stand out?
Matt Charney, Managing Editor at Recruiting Daily, joins HCI for a discussion on the relationship and interplay between marketing and HR and how to leverage that relationship. Charney begins by explaining why the overlap exists and how ...Read more