Founder and Principal of HumanNature@Work, David Lee, joins HCI for a conversation on the role storytelling can play in the employer brand. Lee begins with an explanation of how firms can get started developing or taking ownership of their employer brand and shares some examples of ways to leverage storytelling. Lee prescribes to not “focus on the frosting” and clarifies why this and other pitfalls should be avoided. Lee concludes the dialogue with some systematic changes that would benefit everyone looking to address the employer brand.
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