Presented by: Christopher Hoyt, Talent Engagement and Marketing Leader, PepsiCo & Paul Marchand, Senior Vice President, Global Talent Acquisition and Deployment, PepsiCo
According to Gartner Predicts 2009, mobility is the future of computing, and by 2013, there will be more people using smart phones with access to web-based applications, than laptops. Suffice it to say, the next generation of computing is upon us and it is fueled by powerful mobile devices. Over the last few years social media recruiting has become the norm in HR and acquisition conversations, however, mobile recruiting has yet to become as mainstream. Employers lack knowledge of how job seekers are using mobile devices and how their businesses could take advantage of the mobile web to find top talent. As a result, only a limited number of employers have implemented mobile recruiting strategies via apps and mobile websites. In fact, only 20% of the Fortune 1000 currently have mobile optimized sites.
This session will examine the importance of making talent acquisition “mobile ready,” since over 50% of job seekers would like to be able to conduct their job search online and wish to receive job alerts about new positions via SMS/mobile email. PepsiCo will relay effective strategies to do this, and outline the technology needed.