Senior Director of Branding—Strategy, Integrations, Gaming and Innovation
Ally Financial

11:05 am

11:05am-11:40am EDT Building an Impactful Employer Brand

General Session

Amidst a volatile hiring market, brands are struggling to adjust to the changing hiring needs. How do you stay relevant in seasons of high recruitment and hiring freezes? How do you stand out in a sea of brands all vying for the same top talent?
In this presentation, Beth Woodruff, Sr Director of Brand Strategy, Integration, Gaming & Innovation at Ally Financial, will discuss branding strategies to build equity in the organization through employee marketing and recruitment efforts.

In this session, you will learn:

  • How to use your brand narrative as a recruitment strategy 
  • How to balance awareness and conversion in recruiting
  • How to use thought leadership as marketing tool in recruitment