Coaching for Engagement & Performance (CEP) Certification

Develop Your Workforce

Class Format


Drive engagement and performance by creating a coaching culture throughout your organization.


Your organization needs managers and leaders who use coaching skills to empower employees to achieve goals. But does it give those managers and leaders the tools and knowledge to coach effectively? Does it hold them accountable for the impact coaching has on teams and the business?

This course is not about how to coach. Instead, it gives you a scalable, actionable framework to build coaching skills and abilities into the fabric of your organization, transforming the manager-employee relationship, and driving measurable business results.

The business impact is real. HCI research has shown that year over year, organizations that effectively leverage coaching realize higher revenue growth than peer companies that don’t embrace coaching. By equipping employees with the tools and knowledge to respond, problem-solve, and adapt in real-time, managers and leaders realize tangible benefits such as improved team functioning, increased engagement, faster leadership development, and increased productivity.


What You'll Learn

Influence workplace culture icon

Influence Workplace Culture

Learn to be more effective in your use of coaching across the organization.

Implement coaching approach icon

Implement a Coaching Approach

Apply innovative and practical models, tools, and techniques for embedding coaching behaviors and activities in your organization.

Improve organizational results icon

Improve Organizational Results

Learn to improve organizational results through coaching among all employees.

Implement and communicate approach icon

Integrate and Communicate Your Approach

Emphasize the competencies and tools managers and leaders need. Change the negative perception that coaching is a remedial measure.

What to Expect

  • Select training dates and times that work in your schedule; offerings are consecutive 8-hour days
  • Access log-in information, certification materials (participant guide and toolkit), and the exam in your MyHCI profile 
  • Chat and interact with your facilitator and peers via Zoom platform available on mobile or desktop for the virtual training option
  • Earn your HCI certification by attending all of the sessions, complete all classwork, and pass the multiple-choice exam with a score of 80% or higher 
  • Renew your HCI certification every three years by obtaining 60 credits 
  • Attend this training and earn 13 HCI, 13 HRCI, 13 SHRM, and 12 ATD recertification credits

Course Outline

Phase 1: Define | What Is a Culture of Coaching?

Intro to coaching icon
Introduction to Coaching
  • What is successful coaching?
  • The three coaching modalities
  • Coaching vs. mentoring, managing, and feedback 
  • Types of coaching interactions
Culture of coaching icon
Culture of Coaching
  • Defining a coaching culture
  • Top results and benefits of a strong coaching culture 
  • HCI’s Sustainable Coaching Culture Model 
Coaching development and performance icon
Coaching, Development, and Performance
  • The impact of a growth mindset
  • Coaching and performance management
Business impact of coaching icon
Business Impact of a Coaching Culture
  • ICF Prism Award Framework: Impact, Standards, Strategy, and Sustainability
  • Impact questionnaire
  • Kirkpatrick/Phillips Levels of Evaluation applied to coaching
  • Return on Investment (ROI) quiz 
  • Return on Expectations model 
  • The value proposition of coaching
Managers using coaching skills icon
Managers Using Coaching Skills
  • Coaching skills for managers
  • ICF Core Competencies for coaching
  • Inventory of coaching conversation models: GROW, CLEAR, and OSKAR

Course Outline

Phase 2: Design | What Infrastructure Is Right for Your Organization?

Clipboard strategy icon
Coaching Skills Assessment
  • Assessing coaching in your organization
  • Training for managers/leaders using coaching skills
  • Support for ongoing training
Clipboard strategy icon
Designing a Coaching-Centered Enterprise
  • HCI’s Sustainable Coaching Culture Model 
  • Hawkins’ Foundational Coaching Strategy
  • Finding the Right Coaching Mix
  • Coaching Approach tool

Course Outline

Phase 3: Develop | How Do You Implement a Coaching Culture?

Clipboard strategy icon
Coaching Culture Realities
  • Barriers and challenges
  • Coaching culture risk assessment 
  • Culture change challenges 
  • Building leadership accountability 
Clipboard strategy icon
Driving Adoption of a Coaching Culture
  • Edgar Schein’s organizational culture model
  • The ABC’s of Change Management
  • Communication plan 
  • Coaching culture talk track
Clipboard strategy icon
Activating a Coaching Culture
  • Insights from the field: tips, observations, and thoughts from practitioners
Clipboard strategy icon
  • Additional resources
  • Action planning

Class Format

Interested in learning more about the Coaching for Engagement & Performance certification program?