Beth Woodruff is a self-professed student of culture, and in her role as Sr Director of Branding—Strategy, Integrations, Gaming and Innovation, she’s working to redefine the future of finances at Ally. Her curiosity and passion for the Ally brand has led to highly disruptive partnerships, integrations and campaigns that helped bring to life Ally’s commitment to representation, innovation and showing up in cultural moments.
After spending fifteen years working for companies like Ally, Driven Brands and AAA, Beth understands that brand storytelling is the driving force behind creating meaningful relationships with consumers.
When she’s not telling the Ally brand story to anyone and everyone who will listen, Beth loves traveling, watching movies and playing with her two sons, Freddie and Oscar.
Beth holds an MA in integrated marketing communication from the University of Alabama. Roll Tide!