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Blake Allison
Founder and CEO

Blake Allison is the Founder and CEO of LifeCents. As a longtime veteran of the financial wellness industry, Blake has spent the past 15 years working to improve the financial health for consumers across the country and internationally. Since founding the company in 2005 (under the name FELA or Financial Education & Literacy Advisers), he also serves as Chairman of VALOR USA, a national nonprofit financial education program for veterans, service members and their families which he founded 2012.

In addition to his work at LifeCents, Blake serves on the Board of Directors for Consumer Credit Counseling Services of Maryland and Delaware (CCCSMD), a nonprofit financial counseling agency, and the eHome America National Advisory Committee, which promotes homebuyer education. Previously, he served on the Maryland State Department of Education Advisory Board for Financial Education and as an adjunct professor at Montgomery College in Maryland, where he taught a course on personal finance. Blake’s work in the financial wellness field has been cited in various publications including Forbes, the Wall Street Journal and the Washington Post.

Blake has an MBA in finance from the College of William & Mary and a BBA in finance from James Madison University. He currently lives in Washington, DC.