Fast Track Building Your Online Talent Community with Facebook
What does it mean to have a talent community? It’s a word that’s often thrown around when discussing social recruiting, but much less often defined. With so many ways to connect with our employees, potential candidates, and fans across so many different social platforms, the concept of “social talent community” can seem like a nebulous and lofty goal--but where and how do you build one?
A talent community is, at its core, a home for the people who have an investment in the company culture., whether they’re employees who love what they do, fans who love the brand, or potential candidates who are considering bridging the gap between being a fan and becoming an employee.
Some believe the ideal place to build this home is on Facebook. After all, if home is where the heart is and the heart of one’s social recruiting strategy is on Facebook, then one is meeting over 1 billion active potential candidates on the network where they live. While you may not want to invite all 1 billion people over for a social housewarming party, you have access to a network of people that contains not only actively and semi-actively job seeking professionals, but also a huge pool of passive talent to connect your company and brand with.
In an exclusive HCI webcast with Work4’s CEO, Stéphane Le Viet and VMware’s Creative Social Recruiting Community Manager, Price Smith, learn how to kick start a talent community (and social recruiting). Stéphane and Price will talk about how to:
- Centralize the social recruiting strategy with a Facebook “home” for jobs
- Furnish one’s “home” with an attractive branded message
- Target and invite the right candidates to join
- Make the home mobile and accessible to everyone who wants to join
- Leverage Facebook relationships to virally expand the recruiting message to other networks