I am a researcher who loves to understand the world around me, especially how we can work together to create a better place for everyone. Through my research and thought leadership I help managers, entrepreneurs, and policymakers to understand how they can provide better, more inclusive, accessible, and sustainable market- and workplaces. I’m a mixed-methods researcher, using both qualitative and quantitative methods to understand both consumers and organizations.

I have produced over 20 publications, including articles, book chapters, and reports, in academic and industry outlets. In addition, I regularly present and talk about research and thought leadership focusing on activism, DEIB, and consumer well-being at conferences and other group settings. 

I further have over 10 years of experience teaching in higher education, managing courses in market research and strategy, including tasks such as course design, setting of learning objectives, developing course materials and assessment rubrics.

When I’m not working, I’m actively engaged in my community. I’m a Fellow in the Leadership Lincoln program where we learn about our local community and its institutions and work on a group project filling a need in the community. Further, I’m on the board of the local chapter of the American Marketing Association where I support the communications team through website and event management.