Neil Mammele is the Director of Demand Generation. His background includes creating and optimizing marketing initiatives that drive awareness and generate leads for our sales team. His day-to-day includes managing all of PlanSource’s demand generation activities including: Social Media, Digital Marketing (Display, Search, Cost Per Click, Website Optimization, Retargeting), Email and more. He is also responsible for implementing data and lead management best practices, nurturing campaigns, and marketing automation.