Recruitment Marketing is an emerging trend coming out of the talent acquisition space, but what is it really? How can using marketing tactics improve your recruitment process? And how can that improve your candidate experience? Steven and Caitlin will talk about the next phase of recruiting, and how you can leverage your people to create a self propelled recruiting engine that consistently draws qualified candidates into the pipeline.
The old methods of recruiting processes consists primarily of outbound techniques – i.e. recruiters reaching out to people directly – but the next phase of recruiting will be more proactive. Recruitment marketers will be responsible for disseminating targeted messages through the appropriate channels, with the intention of driving qualified candidates to the company’s job listings. These techniques center on the idea that if you reach the right people at the right time, your company will make better hires, faster. Sharing simple tactics and examples from some of today’s top brands Josh and Steven will show attendees a game plan for how to start improving you talent acquisition efforts now.
