Brand Storytelling Expert
Stories Inc.

11:45am-12:20pm EDT Activate your Employer Brand: The Best Organizational Storytelling for Recruitment Marketing and Employer Branding

General Session

The very best way to engage candidates, give them insight into your culture, and activate your brand messaging is through real experiences from your employees. Employee story content is essential to building and activating your brand and attracting and engaging candidates. But how do you bring your culture to life in ways that communicates what’s really unique about your organization? How do you rise above the noise to really engage with candidates? 
In this presentation, we will share real examples of employee stories from leading and innovative employer brands that have successfully attracted and engaged candidates.  
In this session, you will learn: 

  • The elements of a good employee story 
  • How to ground concepts like EVP statements and values with employee experiences
  • Recruitment marketing best practices for activating and optimizing employee story content per candidate facing channel (career site, social channel, career fairs, etc.)
  • Tips and tricks for uncovering the best stories from any person, anywhere, every time