Global Head of Employer Brand
BNY Mellon

12:35pm-1:10pm EDT Drive Value for Employer Brand through Data Storytelling

Data is a powerful thing. So powerful that it can make or break your budget, resources, and employer brand momentum if you don’t have enough of it or can’t tell a story surrounding it.  Every team’s journey varies in how they leverage data to strengthen their brand efforts – whether you do or do not have budget. From measuring organic activity, exploring paid-for tactics to reporting return on investment, one thing is certain – a data narrative is key to showing impact. Within this presentation, you will explore proven case studies of employer brand success quantified by data from Fortune 150 companies. 

In this session, you will learn: 

  • How to identify your data accomplices 
  • Right fitting your tactics to the data that’s available  
  • How to plan for metrics that matter within your strategy development 
  • Converting your data to value storytelling, demonstrating the ROI