Vice President, Total Wellness

2:35pm-3:10pm EDT The Evolving Lens of Wellness

General Session

Post-pandemic, many consumers are more engaged with their health than ever but how they view wellness continues to dramatically evolve. From a focus on immediate need states and health concerns to their futuristic view of wellness and their belief the health of the planet and their health are directly tied.
To help attendees understand how consumers are prioritizing their health and wellness needs in 2023, Frey will share new research from NielsenIQ (NIQ), a global information services company that delivers the gold standard in consumer and retail measurement.  NIQ’s information shows both from a consumer attitude as well as action standpoint, how their view of wellness continues to change.
In this session, you will learn:

  • The five levels of the consumer hierarchy of needs around wellness and how is that playing out in the decisions they make
  • How these hierarchy needs evolve how HR programs are oriented to meet evolving employee interests
  • The newest NielsenIQ research demonstrating how attitudes of Wellness continues to evolve