Shannon is responsible for driving company growth and measurable value for clients by delivering omnichannel recruitment marketing, employer brand, creative, and technology strategies that uniquely connect brands to talent. Given Shannon’s prior roles at Symphony Talent as SVP, Strategy and VP, Content Marketing, she is ideally suited for this role where she can have the greatest impact at the foundational level of account planning strategies. Shannon has spent eighteen (18) years in digital marketing and web development, specializing in helping clients leverage web, mobile, and social media to communicate employer brands, interact with potential candidates, and engage employees.
Shannon is an employer branding, social recruiting, online employer reputation, and employee advocacy/brand ambassador thought leader and a frequent national speaker. Shannon has a degree in psychology from Colgate University, and her education and career developed in parallel with this industry. The combination of technology and how it affects people is the root of her fascination.