Components of an Outstanding Employment Value Proposition

Once you have determined your Employment Brand, who owns it? To be successful, it must be a shared responsibility. Kimberly Pope of WilsonHCG discusses what goes into a great EVP, including an example from one of the best in the industry.

• Let marketing and HR join forces to ensure customized yet consistent internal/external communications.
• Understand what employees say and how they feel about the organization, and use these insights to craft your Employment Value Proposition.
• When designing your EVP, include the rewards, benefits, career opportunities, environment, and culture of your company.

This clip is excerpted from a full-length HCI webcast; see full version here.