Measuring the Candidate Experience

Is your candidate experience making people unhappy? If there’s a mismatch between what you promised in your brand messaging and what your candidates experienced during the application process, it’s important to know this so that you can correct it. In this excerpt from a panel discussion, Arkadev Basak and Marie Ryan, of the Everest Group and Michigan State University, reveal some creative sources for uncovering this kind of information.

• Don’t only measure the experience of the candidates you’ve hired, because it skews your feedback sample toward a positive bias; reach out for valuable input from those who didn’t get the job.
• Measure the experience of candidates who are still early in the process; if people are dropping out before completing their applications, you’ll want to find out why.
• Ignore the myth that all non-hires will rate your process negatively; they may be disappointed, but many will acknowledge fair treatment if you provide it.

This clip is excerpted from a full-length HCI webcast; see full version here.