Sentiment Analysis: Big Data Insights into Employee Opinion

What is “sentiment analysis”?  New tools permit you to scrape ‘Big Data’ sets such as social media commentary, to comb for and collect insights into how employees really feel without compromising individual privacy. This clip is excerpted from a full-length HCI webcast; see full version here.

• Float an idea or concept out to social media; quickly gain feedback in the form of mass textual data.
• Aggregate your feedback, to protect individual identities.
• Segment the data, and gain insights on true employee sentiment by observing what people are really saying.
• Track shifts in perspective over time, and compare what people are saying with what they’re actually doing.