Candidate Engagement’s Dynamic Duo: Strong Employer Brand, Powerful Content

How can organizations ensure they are communicating their global employer brand effectively in an ever-crowded market? There are multiple recruitment touchpoints for potential candidates - both active and passive - but powerful content has the ability to leave a mark and play a critical role in their experience. Whether that's front of mind recognition, or even a push to application, content that's forged through your employer brand is a powerful tool to wield.

With social media and digital marketing playing a critical role across the candidate life cycle, content is more powerful than ever. Our webinar features Mars, a global FMCG with over 115,00 global Associates, who embraced a multi-faceted approach to planning, sourcing, creating and measuring content.

Mars' Alex Horner, Global Talent Marketing & Digital Manager, and Hodes’ (Part of Symphony Talent) Head of Social and Content, Tom Brickley, will share their insights around how this world-famous, family owned business:

• Identified the most effective content opportunities across their active channels
• Developed key content pillars from their Employer Brand
• Increased their reach across social and digital by over 150%
• Introduced new forms of content and internal engagement

This webinar will be of interest to any organization looking for ways to activate their employer brand and engage potential candidates across any stage of their recruitment journey.