Discover the top four traits of high-performing personal brands and pitfalls to avoid.
Identify your top two unique personality advantages, and the words you need to authentically describe yourself in all high-stakes situations.
Understand the circumstances in which you're most likely to over-deliver and outperform (and the areas in which you will not).
Recognize the signs you are (or are not) perceived as a high performer.
During her decade of research inside hundreds of companies, Sally Hogshead discovered a new trend. High performers communicate differently, and the most valued professionals consciously decide to over-deliver in select ways.
Just as the most successful brands differentiate themselves, so do the most successful people. High performers emphasize their natural traits, earning advocates in the workplace and customer base, and become irreplaceable.
According to the Carnegie Institute of Technology, 85 percent of financial success is due to your personality, and ability to communicate, negotiate and lead. Shockingly, only 15 percent is due to technical knowledge. In the case of entrepreneurs, they remain in demand even after raising fees and prices.
Increased competition and decreased attention spans make it harder than ever to stand out and win. It’s not enough to be the best, if nobody knows you’re there, but when you apply your most authentic and naturally fascinating traits, the world sees you at your best and you're recognized for your accomplishments.