Current landscape of survey technology options and lessons learned through the rapid exploration of new frontiers
Case studies, interview guides and tips to ascertain answers to important strategic questions to consider prior to choosing a survey methodology.
Advances in technology have paved the way for a range of new survey frequency options: On demand, always on, continuous listening and more. These new options promise a more effective methodology for measuring and responding to employee feedback, but they are not without controversy. Before answering the question “how often should we survey?” companies must consider the context, purpose and desired outcomes for their survey program. Attempting to design a survey methodology in the absence of understanding the organization’s strategy, priorities and goals can result in misguided recommendations.