What programmatic ad buying is, and why it is useful for recruiting
Strategies for developing job ads that make sense in a digital marketing context
Ways to begin to build a programmatic strategy into your recruiting efforts
Talent acquisition leaders are tasked with one of an organization’s most vital functions: to build a pipeline of quality candidates. Candidates have more and more ways to discover your company, too—they’re bypassing your Careers page and finding you on social networks, job review boards and through word of mouth.
In order to reach the right candidates, recruiters are increasingly leveraging proactive marketing and advertising strategies. Targeted campaigns and branding strategies are crucial for speaking to the right candidates at the right time.