Today, top level executives have more pressure than ever to deliver differentiated products and winning strategies to the marketplace. Much of the overall design vision and ability to give clients what they need before they themselves know it, rests squarely on the shoulders of executives. This responsibility, among other things, means that a leader can make a difference between a successful customer strategy and a failed one.
So, what does an effective leader who envisions and builds an organization capable of delivering differentiated products and winning strategies look like? What practices can executives adopt to steer a successful path? The following describes three attributes that are common among the effective leaders with whom we have worked and sets them apart as exemplary leaders of change transformation.