OKR Examples: The Ultimate List of OKR Examples for B2B Companies

Think of an OBJECTIVE in OKRs as a name for a “Strategic Theme” (aka a “Burning Imperative” as some companies call it) – it is a broad, overarching headline or title which is a qualitative name of a set or group of KEY RESULTS. And these KEY RESULTS is what you may refer to as KPIs (Key Performance Indicators) and it’s what you would typically consider an MBO because it’s the very outcome or end result that can be either a measurable Milestone (and sometimes, if possible, quantified as a Metric).