Many companies measure customer data continuously, have real-time metrics reporting for some of their most critical operational issues, and monitor their key financials with something bordering on obsession. Furthermore, they know exactly why they need these data and what to do with them. But what about critical employee attitudes?
Based on CEB research, more than 90% of organizations conduct an engagement survey regularly, and most are planning to maintain or increase their investments in these initiatives over the next year. Yet business leaders are often frustrated with the lack of return from the employee survey and how they drive business outcomes. They are frustrated with the resources that the surveys require but simultaneously wish that they had fresher data about employee attitudes.
Creating a comprehensive employee attitude data collection strategy solves both of these issues: it ensures an effective survey and provides leaders with more timely data to guide decisions and shape or evaluate strategy.
