Employer Brand: A Business Critical Discipline

We are beyond a time when employer branding is only meaningful to recruitment and retention.  Tiffany Myers, Director of Brand and Creative at Built In, shares with us the awesome impact a holistic brand has on our organizations. She says, “It is the sum total of every interaction we have with our candidates, our employees and our public.” The landscape warrants organizations to ensure ownership/control of the brand narrative and consider a shift to recruiting marketing as a tool.