The Candidate Experience Funnel

The five-phase marketing funnel, which extends from awareness to purchase states, describes the average approximate purchase cycle. But did you know that these same principles can be applied to the hiring process? CDW shares advice and a model for various asset types as divided into phases of the funnel.

• Don’t flood the top of the marketing funnel by pushing out only awareness phase content; it results in a surfeit of unqualified applicants to wade through.
• Deliver the right content at the right time.
• Provide the applicant with increasingly specific content as they move through your funnel.

This clip is excerpted from a full-length HCI webcast; see full version here.