Storyboarding the Candidate Experience

Candidates are increasing coming to expect a consumer-grade experience when they apply for jobs. Companies that ignore this trend will lose high quality candidates to competitors. Learn how Airbnb is applying principles of “storyboarding” to its hiring process and designing a customer-centric, branding experience for its candidates.

Best practices:

• Define critical moments in your recruiting process and what the ideal candidate experience should be.
• Start from a point of empathy with candidates, what do they need to know? What are their concerns?
• Remember, you’re rejecting more people than you hire, be as careful with the design of the rejection experience as you are with the hiring experience.

This clip is excerpted from a full-length HCI keynote; see full version here.