What is Employment Brand?

For HR, employment brand means driving organizational change for sustainable development of the brand promise. It’s important to fully grasp the implications of this before any work can be done on your Employment Value Proposition. In this HCI keynote, Estela Vazquez Perez of Royal Bank of Canada discusses what employment brand really means, and its relationship to people and culture.

• If you’re having any trouble comprehending employment brand, tie it back to your own personal brand and extrapolate from this parallel concept.
• Articulate the power of collective ambition at your organization to answer the question of why your company is here.
• Differentiate your brand from that of your competitors by articulating what makes you unique, then connect the message back to what your potential hires are looking for in an employer.

This clip is excerpted from an HCI keynote highlights reel; see full version here.