As talent acquisition goes digital the lines between marketing and recruiting blur. A rise in social media and smartphone usage, shifts in workplace demographics as GenZ and millennials enter the workforce, and a tightening labor market are changing job seeker expectations and how candidates and employers communicate.
Join us for a live webcast as we review the basics of a good recruitment marketing program and share some strategies and tips you can incorporate into your hiring process. Plus, we’ll discuss some of the core foundations of recruitment marketing, including:
The importance of employment branding, ways to measure your brand, and how recruitment marketing differs from your corporate marketing
Why you should develop a nurture program to help re-engage with your leads, applicants, references, and previous applicants to help decrease time-to-hire
How to successfully leverage social media to find top talent and what to look out for to manage your organization’s reputation online
The importance of a good communication plan to help increase your employer brand and keep candidates engaged throughout the process
How to demonstrate the value of recruitment marketing and how these efforts contribute to the broader talent acquisition goals.
Gain a competitive advantage to help find and hire the best talent for every role by incorporating recruitment marketing into your hiring process today.